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Philosophy

It is all about you! Creating products and programs to help you look and feel your best is the philosophy of founder and designer Tracy McWilliams.

Women love fashion and clothing because it allows us to create and express who we are through image. The key to this expression is defining what we want to create for the day or for a specific event or even for the long-term. Do you want to look sexy, classy, conservative, sporty, or edgy? It is really up to you and you can create any look at anytime depending on your mood. Tracy McWilliams' philosophy is that looking great should be easy once you know how to choose your image and dress your body specifically.
 
Identifying easy to use clothing personality types makes crafting your image simple. First, think about the image you want to create; second, read through the clothing personality types and choose one that best reflects your defined image. In some cases your chosen image may be a combination of two or more clothing personality types. For example, you have decided that for a specific event you want to look sexy but not too over the top: sexy classic is what you are going for. In reviewing personality types: sexy classic would be a combination of the Actress and Classic Types. Maybe choose a fitted pantsuit with a sexy lace camisole to create your look. The fitted pantsuit can be classic yet sexy depending on fit and style and the lace camisole adds a playful, sexy quality. Need help selecting a clothing personality type or image for you? Go to Define to begin the image crafting process.

 

Tracy McWilliams
 
Tracy is wearing her silk halter
camisole design

 

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